已经8.5折!奥迪A6L:降到30万,月销过2万

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奥迪A6L的换代无疑是失败的!今年3月至5月,奥迪A6L的销量直线下滑,崩盘速度之快令人始料不及。细心的看官们已经发现了,今年6月份,奥迪在官宣销量暴涨的同时,刻意隐藏了A6L的销量数据。2019年3月至5月,A6L的销量分别为7683辆,6833辆和6207辆,同比分别下滑47.74%,9.16%,累计同比下滑40.31%。可以说,A6L已经到了被腰斩的地步!

奥迪A6L薄弱的实力体现在几个方面:首先是品牌方面,在国外市场,奥迪品牌无论是历史还是实力,亦或是品牌高度,都与奔驰,宝马存在着不小的差距在国内,得益于长期的“官车”形象,奥迪A6L很好地扳回了一局,然而,实力薄弱终究是实力薄弱,时过境迁,奥迪的品牌力和形象一落千丈,终于回归了奥迪品牌该有的地位。

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通过查询奥迪品牌在国外的售价,尤其是欧美和北美这两大成熟汽车市场的售价,就可以发现,奥迪在与奔驰和宝马竞争时,不得不打出性价比的牌,以同级别更高的配置和耕地的售价与奔驰和宝马竞争。而且,在高端车型领域,奥迪Q7,A8L的销量和售价,都不及竞争对手。无论是国内还是国外,A4和A6都是奥迪销量的主力,Q5也是当家花旦。

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XXFollowed by the collapse of high-end models. Once the sales of these main models are in trouble, Audi's product line will have large fluctuations, and the Audi brand's market share will also plummet. Nowadays, Audi is facing this problem. Although the high-end model is not worthy, it is a symbol of the brand and the ceiling. It is the height of a brand. From the bleak sales of Q7 and A8L, we can see that the Audi brand is new. The overall failure of the model is inevitable.

At present, the main sales force of the C-class car market is undoubtedly the Mercedes-Benz E-Class and the BMW 5 Series. In terms of design, thanks to the design language and dual-design from the Mercedes-Benz S-Class, the Mercedes-Benz E-Class is at the same level in terms of luxury. Although the mechanical quality of Mercedes-Benz E-class is not outstanding enough, the quality of domestically produced models has been suspected and even criticized. However, in the final analysis, the Mercedes-Benz E-Class is still a 1.5T/2.0T+9AT gearbox, as well as a front-rear drive, which meets the mechanical quality and chassis structure of a luxury car.

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The mechanical quality and driving experience of the BMW 5 Series is the best in the current C-Class market. Thanks to the B-series engine from BMW and the 8AT gearbox that is matched by BMW, the driving experience of this powertrain is as smooth as the flow of water. Of course, the BMW 5 Series also has problems such as strong low-speed drag and occasional accidental shifts. However, as a mechanical product, it is impossible to have no problem, especially in a congested road section or a specific driving environment, frequent acceleration/deceleration or shifting, and any gearbox will inevitably be frustrated.

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xx奥迪A6L不够诚恳。首先,该车使用前置式前驱动的驱动模式,类似于B级车,并且在C-中常用的前置后驱动器的驱动模式之间存在间隙。班车。此外,在动力总成方面,奥迪A6L采用2.0T + 7速湿式双离合动力系统。与传统的AT变速箱相比,双离合器变速箱具有理论变速速度。然而,在实际经验中,双离合器变速箱经常由于车辆系统的匹配和设置而严重受损。离合器变速箱在这个阶段的最大优点是价格便宜。

在上一代奥迪A6L中,价格的幅度飙升。最低车型的价格基本上降至30万辆,这也使奥迪A6L的销量保持良好。新奥迪A6L在机械质量方面没有显示出突出的优势,并且在价格方面没有竞争对手的优势。从产品功率,品牌力和用户声誉来看,奥迪A6L到宝马5系的价格范围是合理的。

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目前,宝马5系的价格已经降低,而且价格已经提高,但激励措施仍然比较大,而且价格非常诱人。如果奥迪A6L不如宝马5系列那么好,系统会尽快将价格降至5,以便获得更大的销量。

如果折扣达到300,000,奥迪A6L的销量是否会超过每月20,000件?